Marketing Plan

Our marketing plan is one of the most ambitious around.  With our comprehensive use of the Internet and other advertising resources - we make your property stand out from the crowd. 

ü       VIRTUAL TOURS - JUSTSNOOPING.COM

Your property can be viewed by potential buyers 24 hours a day with these virtual tours by Just Snooping.  Printable Flyers, Postcards, Email Marketing & Tour CD's make justsnooping a powerful marketing tool.  Local Maps & Area School Information available in some areas.

ü       EXCLUSIVE PROPERTY WEBSITE - YOUR OWN DOMAIN NAME!

NEW!  For example: if your home is located on 1234 Oak Street, then your website could be 1234OakStreet.com*  We'll reference this website in all advertising.**  This is an exciting way to make your property stand out!

ü       FEATURED ON OUR PERSONAL WEBSITES

Your property will be featured on our many websites.  Realtyexecmn.com, Woitas.net, homepages.com/bonniew and many more!  We own over 25 domain names that point to our websites - many of which reference counties and local town areas.

ü       MEMBER OF MULTIPLE MLS ASSOCIATIONS

NEW!  Participating REALTORS® now have a cooperative MLS database to access active listings from nine individual MLS associations.  You must be a member of each association to receive pending, closed or expired listing information & to post listings to their database.  As a member of National Assoication of Realtors, Minnesota Association of Realtors, Minneapolis Association of Realtors, Realtor Association of Southern Minnesota & the Southeast Minnesota Association of Realtors, I have more property information and more marketing range than 98% of my competition.

ü       JUSTLISTED & HOUSEVALUES CERTIFIED AGENT

Justlisted.com, HouseValues.com & Homepages.com is a fully searchable national website that pulls its database from the Local Multiple Listing Service (MLS) listings.  Your home listing will be featured with the following participating vendors.

 

AOL	Online	24-Hour Rotation
Google	Online	24-Hour Rotation
MSN	Online	24-Hour Rotation
Yahoo	Online	24-Hour Rotation
Fox New Network	Cable	7 Days a Week
Headline News	Cable	7 Days a Week
HGTV	Cable	7 Days a Week
CNN	Cable	7 Days a Week
TBS	Local	7 Days a Week
TNT	Local	7 Days a Week
KARE (NBC)	Channel 11	M-F Rotation
KMSP (FOX)	Channel 9	7 Days a Week
WCCO (CBS)	Channel 4	7 Days a Week
WFTC (UPN)	Channel 29	Sat-Sun Rotation
TV Guide Channel	Cable	7 Days a Week
USA	Cable	7 Days a Week

 

ü       REALTOR.COM SHOWCASE LISTINGS

The Realtor.com Showcase Listing on Realtor.com means you get up to 6 photos, customizable headline, scrolling text, and up to 2500 character description of your property on the nation's #1 real estate destination web site.

 

Eighty-four percent of online home searchers say multiple photos and detailed property descriptions are the most useful features when searching for homes online. Listings on REALTOR.com® with 6 photos are viewed 299% more often and rise to the top when searched by the number of photos. This allows your property to stand out to 5.7 million individuals who, on average, spend 75% of the time they search for a home online on REALTOR.com®.

 

With 74% of all home buyers using the Internet at some point in their search for homes, you want your home to be seen first and you want it to stand out as prominently as possible. Additionally, your home will receive the same high impact placement on the popular Web portals AOL, MSN, NETSCAPE, JUNO, NETZERO, EXCITE, IWON, WALLSTREEJOURNAL.COM, COMPUSERVE, CHICAGO SUN-TIMES & INTERNET BROADCASTING SYTEM. 

 

ü       BR/IDX/VOW WEBSITES

This standard is used by many broker/agent websites to supply listings from the MLS to their clients.  Ex. We use this to provide our home search capabilities. Your home will appear here with a day or so of being listed in the MLS.

 

ü       INFORMATIONAL COLOR BROCHURES

Informational Color Brochures with photos and information about your home are placed in the outside yard sign box and inside your home.

 

ü       "JUST LISTED" CARDS

We may mail "Just Listed" cards to your neighbors and our extensive mailing list.  They may know someone who might be interested in your house.  Of course this will contain your properties personal website address.

 

ü       HOME MAGAZINES

We often use home magazines - Such as the Real Estate Guide to advertise our listings.  These magazines have a 2-3 week delay in their print schedule, however, they are available for free in many places.

 

ü       NEWSPAPERS

Experience has taught us which ads in newspapers produce results.  We will run ads in the appropriate papers.

 

ü       EMAILS TO OTHER AGENTS

We have a large email database of fellow agents whom we will send information wabout your property.  They may know someone who would like your property.

 

ü       OPEN HOUSE

There is some debate about the effectiveness of an open house.  We enjoy hosting them and have sold homes to people who come to them.  It's your call. 

 

ü       AGENT OPEN HOUSE TOURS

Agent Open House Tours offer a number of area real estate agents a chance to view your property and offer valuable feedback regarding price and condition.  Availability varies by community.

 

ü       SUPRA EKEY AND GE IBOX TECHNOLOGY  iBox Brochure #1

Supra eKEY empowers brokers, agents, Boards and MLS/Associations with accurate, timely access and management of leads, listing and property access. The eKEY is an information powerhouse! Working with a variety of certified Palm and Windows Mobile 5.0 devices, including many PDA Phones, eKEY provides a network of vital real estate information and will deliver MLS information every day!

 

FEATURES AND BENEFITS

MLS INFORMATION

·         SHOWING ACTIVITY: Automatically updated each night tells you who has shown the listing; date, time, name, office name and phone number. You get the information you need delivered to you without having to drive to the listing to collect business cards.

·         LISTING INFORMATION: Receive MLS downloads by the market area you've selected. Carry only the information you choose to carry on your key. Access current listing detail for specific buyer profiles

·         MESSAGING: Associations and brokers now have a way to quickly and easily communicate with their agents through a tool the agent uses on a daily basis. Need to change the date or time of a meeting and get the word out quickly? Messages appear on-screen.

·         ROSTER: Save time trying to track down agents who have moved to a new office. Updated contact information is available where and when you need it. Right on your key!

·         E-FEEDBACK: Electronic feedback form that showing agents can send to listing agents telling them who's interested and who's not. No more phone tag when there's an impending offer!

KEYBOX TOOLS

·         Opens Supra electronic KeyBoxes.

·         InfraRed interfaces with other IR-enabled devices. Laptops, printers and the Supra iBox.

·         Users can program their own shackle codes and KeyBox access hours. Program access hours specifically tailored to your clients needs without driving to the Association as with previous systems.

·         No more paper trails tracking your KeyBox investment! KeyBox inventory gives you a place to store your KeyBox serial number, where the box is hanging, the access hours, the shackle code and the Call-Before-Showing code.

Ready to contact us?  Or - fill out our short Free CMA Request Form and we'll tell you how much we think your home will sell for in today's market - no obligation.

* Domain Names subject to availability - but don't worry - we'll find one to match your property!
** Where allowed.  Some websites, such as the MLS's homesdatabase.com and realtor.com do not allow web addresses in the public remarks.  But we can reference it in the agent remarks on the MLS.